Why Hire a Google AdWords Account Manager

Why should you hire a Google AdWords account manager? Read our short list on what an effective account manager can do for your Google AdWords program. Then visit our account management information page for pricing.

Google AdWords Metrics

What's a micro-conversion? What are your measures of success when advertising on Google AdWords? Find out what you may want to consider as your own measure of success from our blog post at Web-World Watch.

The Truth About Google AdWords Click Cost Escalation

Google AdWords prices have gone up. Some say it is due to advertiser competition, but how can we really know when their is zero transparency! Is Google simply manipulating the maximum cost per click advertisers will pay to suit their own need for profit?

Read our post at Web-World Watch for real-world examples of just how bad it is getting and why you'll need to now pay big to play on Google AdWords.

AdWords, It is Not Add-On Selling, It is About Success

We've made a pretty sweeping change in our Google AdWords account set up service. We now bundle our research and set up with the first four weeks of account management. This is not about building a sale as nearly all of our clients had bought the first four weeks of management, but it is about helping your program to be successful.

Find out why this is crucial to your success with Google AdWords in our post at Web-World Watch and what happens typically to an account in the first week. We see the same pattern over and over and know from experience what to do to bring you through the "crash".

PPC Yahoo Google Test

I read this in the Washington Post this morning; that Yahoo, in a three week test, will be showing Google AdWords ads in about 3% of their searches. This is big news, but is it good news or bad news?

I have to say I think that it is bad news. Google owns such as large portion of the search engine marketing market that to expand their holdings onto Yahoo, which really had a good new program, means to the average business that you will simply pay more per click.

Competition is good in a marketplace; offers alternatives, typically keeps prices lower, and keep competitors sharper as they work to garner market support. Moving AdWords onto the Yahoo platform can only mean that you as an advertiser will now pay more money for Yahoo clicks.

Yahoo had an excellent pay per click product and different search demographics which gave advertisers real differences and an alternative to AdWords. Now, when you advertise on Yahoo, you get Yahoo AdWords! I do say this tongue in cheek now, because remember this is a limited test, and it is not a done deal, but it does not bode well for people who are currently advertising on Yahoo.

What it does appear to me however is that with Yahoo and Google cozying up, a merger there may be in order creating GoogleY! Wouldn't that just smack Microsoft in the face? First Microsoft bids too low to move their advertising onto AOL - which really killed their fledgling pay per click program several years ago and now they are letting Yahoo slip through their fingers. A better plan would be to up the ante for Yahoo and then become a real contender to Google searches and advertising.

Strategy For Google AdWords Targeting

If you advertise on Google AdWords you'll want to read our tip today for structuring your account the most effective way for global targeting.

The AdWords Wrapper

Nancy's post for today on the AdWords Wrapper can be found on Web-World Watch here: http://www.mccordweb.com/weblogs/2008/01/adwords-wrapper.html

Google AdWords Landing Page Test

Sometimes a customer just simply wants to do a test to see if something will work before they go whole hog. Here is one case study for Pinnacle Executive Center you may find interesting.

This client leases virtual office space in the Bethesda and Rockville areas outside of Washington DC. Now by virtual I mean 100 to 300 square foot mini-offices. But these offices have a special twist, they are deluxe and have reception service, copy center, conference rooms, and even concierge services. That means get your errands and dry cleaning done for you while you are working.

The client did not want to invest in a full blown optimized website and had already purchased a nice online Flash brochure, plus they were testing a Google AdWords program to see if any or all of it would work to drive leases.

What we did was to do a mini site optimization for the Flash page, scroll to the bottom of the landing page linked into my blog post title and you will see what I mean. You can right click to view source and review the meta tags as well. I tried to create some keyword density for them on a Flash site that had no text as he was hoping to get some organic placement as well.

In addition we are using this same page as a Google AdWords landing page, looking for a good quality score based again on a mini-optimization. I'll let you know how it performs over the next several weeks. It should be an interesting test!

Google AdWords Compared to Yahoo Sponsored Search

You'll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper.

This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don't like your first newsletter issue.